Hi, I’m Amy.

I’ve had lots of hard decisions in my own life, and it never felt like they were getting easier to make. I was an executive at IDEO and moved all around the world (I’ve lived in Lausanne, London, Melbourne, Singapore, San Francisco, to name but a few cities I’ve called home). I started my career as an engineer, got an MBA, spent a long time as a designer and leader (most recently sitting on the executive team at Old Navy), and now I’m running a coaching-based startup. Each move and each job change felt like an opportunity and a challenge.

Then, during the pandemic, like many people, I was asking myself the biggest question yet: where did I want to live when I could live anywhere? My work was online and I had the ability live in multiple countries. My choices were seemingly endless. But, I didn’t want another painful process. I was convinced there was a better way.

So using my expertise in design and mindfulness, I crafted one!

My process took what historically would have been an overwhelming and paralyzing decision and made it fun and delightful. When my friends asked me to help them, too, I launched a prototype program. They loved it so much I decided to offer it to others.

Now, I coach individuals and couples on making this big hard decision — and other hard decisions — easier and more joyful.

To help you navigate hard decisions well, I draw all I’d learned over my life and career:

• how to design delightful experiences (building on my IDEO years)

• what mindfulness practice teaches us about navigating liminality (I was trained by Jack Kornfield and Tara Brach)

• how somatics (the practice of listening to the body) can ground us

• neuroscience and what we know about mind-body connection

• how to date well (yes, I promise it fits!)

• and what it feels like to make big moves (of all kinds, geographical, career, and relationship).

I use the same tools in a different way when I coach CEOs and startup founders on What is (Really) Important?, my offsites that help them live into their priorities in a meaningful way.

Before launching Collective:

I was an executive at IDEO, where I spent a decade leading the creation of new businesses for companies across Europe, Australia, Asia and the US, in a practice I built called venture design. And as the executive leading new ventures and innovation at Old Navy, I co-led the creation of a multi-million dollar new business focused on body equity.

My own (most recent) hard decision:

So, what did I choose when I asked myself where is home when I can live anywhere? I decided on a snowbird life, splitting my time between two states (one near family, and one by the beach). Ask me about all the experiments I undertook to gain confidence in that decision or about life in a snowbird paradise, complete with pickleball… and bingo!